Flinders Island is a wonderful destination, kept secret by too many for too long. For economic stability and a future for our kids we have to drive investment ethically and honestly to grow our vibrant population. This marketing and branding campaign uncovers Flinders Island as the destination it is, unpretentious and friendly, demonstrating the positives of mother nature and human nature.
Flinders Council is making a contribution of $118k over two years reinforcing our commitment to the joint goals of both organizations to strive for a stronger, sustainable future, that includes preservation of our natural assets and the “flinders island way”.
As you would be aware the Furneaux Group of Islands is a magnificent place for business and for families to raise their children. It offers a truly enviable lifestyle, but sadly the Islands’ population is declining. This is of great concern to the community and government, it means services decline and families leave.
To help address some of these major concerns the Flinders Island Tourism and Business Association with support from the State Government and the Flinders Council have created a marketing campaign that aims to drive population growth by increasing awareness and raising visitor numbers, which will in turn create a flow on for building the island population.
The Flinders Island Tourism and Business Inc. (FITBI) have taken the role to address the population decline. With the help of the Flinders Council and State Government we aim to complete a specific 4-year Marketing and PR campaign that aims to set Flinders Island apart from other leading nature based destinations. After a comprehensive tender process, we are excited to have Jim Jam Ideas and Wanderlust Union looking after the Marketing and PR strategies.
Please see the Marketing, PR strategies and the investment prospectus documents including the tailored 4-year plan.
Download the Investment Prospectus
– 1meg PDF file
JIM JAM MARKETING STRATEGY
Download the JIM JAM Marketing Strategy
– 17meg Powerpoint file
WUNDERLUST PR PLAN
Download the Wanderlust PR Plan
– 15meg PowerPoint file
Although we have formed important key partnerships, we are relying on past and present people, families and businesses with a strong affiliation with Flinders Island to get on board and help keep this project going.
The target is to raise $100,000 before the year is out. This will go directly towards finishing the new brand material that will be launched by the Premier early next year. The material that we wish to still complete is brand style guide, visitors guide, what’s on including a shared calendar, airport signage, pull up banners, advertising cards, printing of new material, ongoing website maintenance and on island social media roles.
To make a donation please go to the link at the Go Fund Me site below or email firstname.lastname@example.org to pledge your donation.
We sincerely thank you for taking the time to support this project as it is imperative to the future of the next generations on the Island.
Flinders Island Tourism and Business Inc.