Friends of Flinders

I am excited to be introducing this four year Flinders Island Brand and PR Strategy by the Flinders Island Tourism & Business Inc supported by Flinders Council.

prospectusFlinders Island is a wonderful destination, kept secret by too many for too long. For economic stability and a future for our kids we have to drive investment ethically and honestly to grow our vibrant population. This marketing and branding campaign uncovers Flinders Island as the destination it is, unpretentious and friendly, demonstrating the positives of mother nature and human nature.

Flinders Council is making a contribution of $118k over two years reinforcing our commitment to the joint goals of both organizations to strive for a stronger, sustainable future, that includes preservation of our natural assets and the “flinders island way”.

Carol Cox

‘FRIENDS OF FLINDERS ISLAND’ 2016 to 2020 Marketing and PR Campaign

As you would be aware the Furneaux Group of Islands is a magnificent place for business and for families to raise their children. It offers a truly enviable lifestyle, but sadly the Islands’ population is declining. This is of great concern to the community and government, it means services decline and families leave.

To help address some of these major concerns the Flinders Island Tourism and Business Association with support from the State Government and the Flinders Council have created a marketing campaign that aims to drive population growth by increasing awareness and raising visitor numbers, which will in turn create a flow on for building the island population.

The Flinders Island Tourism and Business Inc. (FITBI) have taken the role to address the population decline. With the help of the Flinders Council and State Government we aim to complete a specific 4-year Marketing and PR campaign that aims to set Flinders Island apart from other leading nature based destinations. After a comprehensive tender process, we are excited to have Jim Jam Ideas and Wanderlust Union looking after the Marketing and PR strategies.

Please see the Marketing, PR strategies and the investment prospectus documents including the tailored 4-year plan.



Download the JIM JAM Marketing Strategy
– 17meg Powerpoint file


Download the Wanderlust PR Plan
15meg PowerPoint file


Although we have formed important key partnerships, we are relying on past and present people, families and businesses with a strong affiliation with Flinders Island to get on board and help keep this project going.

The target is to raise $100,000 before the year is out. This will go directly towards finishing the new brand material that will be launched by the Premier early next year. The material that we wish to still complete is brand style guide, visitors guide, what’s on including a shared calendar, airport signage, pull up banners, advertising cards, printing of new material, ongoing website maintenance and on island social media roles.

To make a donation please go to the link at the Go Fund Me site below or email to pledge your donation.

We sincerely thank you for taking the time to support this project as it is imperative to the future of the next generations on the Island.

Flinders Island Tourism and Business Inc.

UNDER $500

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  • Donate under $500 and your details will go into a draw to win two giant fresh crayfish in time for Christmas. This prize will be drawn at the FITBI Christmas breakup on the 19th of December.

$500 to $1000

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  • Donate under $500 to $1000 and your details will go into a draw to win two-night accommodation at Nautilus, Killiecrankie and two return tickets from Launceston to Flinders Island. Nautilus was featured in the Qantas Traveller Magazine top 22 amazing Airbnb houses in Australia. This prize will be drawn at the FITBI Christmas breakup on the 19th of December.

OVER $1000

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  • Donate over $1000 and you will receive A Taste of Flinders Christmas hamper which includes Flinders Island hot sauce, honey, jams, wine and water. You will also receive an invitation to the Premier’s brand launch luncheon in February 2017, a Flinders Island Tourism and Business one-year Gold membership and your name on a ‘Friends of Flinders’ honour board displayed in Whitemark.
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